Is it better to do a LinkedIn Post or article?

Is it better to do a LinkedIn Post or article?

LinkedIn Posts:

LinkedIn posts are short updates or articles that appear on your profile and in your connections' newsfeeds. They are limited to 1,300 characters and are ideal for quick updates, sharing valuable insights, or engaging with your network on a regular basis.

One of the main advantages of LinkedIn posts is their ability to reach a larger audience. When you publish a post, it has the potential to be seen by your connections as well as their connections, increasing your visibility and potential reach. Additionally, posts are easier and quicker to create, making them a great option for busy professionals who want to consistently engage with their network.

LinkedIn Articles:

LinkedIn articles, on the other hand, are longer, more in-depth pieces of content that allow you to showcase your expertise and provide valuable insights to your audience. They have a limit of 125,000 characters, giving you ample space to delve into a topic and demonstrate your knowledge.

One of the biggest advantages of LinkedIn articles is the opportunity to position yourself as a thought leader in your industry. By offering comprehensive, well-researched content, you can establish yourself as an authority and gain credibility among your connections and beyond. Articles also have a longer lifespan compared to posts, as they can continually generate views, likes, and comments long after their initial publication.

Which one should you choose?

The choice between LinkedIn posts and articles depends on your specific goals and audience. Here are a few considerations to help you make an informed decision:

1. Time commitment: If you have limited time to spare, LinkedIn posts might be a better option for you. It takes less time and effort to craft a post compared to a lengthy article.

2. Content depth: If you want to share a detailed analysis, explore a complex topic, or provide a comprehensive guide, LinkedIn articles are more suitable. They allow you to go beyond the limitations of short posts and dive deeper into your subject matter.

3. Visibility: If your main goal is to increase your reach and visibility among a broader audience, LinkedIn posts are more effective due to their higher likelihood of appearing in newsfeeds, reaching not only your connections but also their networks.

4. Thought leadership: If establishing yourself as a thought leader and gaining credibility is important to you, LinkedIn articles provide a better platform. Longer-form content allows you to showcase your expertise, research, and insights, which can elevate your professional standing.

Ultimately, a well-rounded LinkedIn strategy should include a mix of posts and articles. Posts help you maintain regular engagement with your network and share quick updates, while articles allow you to dive deep into your industry and demonstrate your expertise. By leveraging the benefits of both formats, you can optimize your presence and maximize the impact of your LinkedIn content.

Frequently Asked Questions

Answer: A LinkedIn post is a short update or piece of content that you share with your connections on your LinkedIn feed. It can be up to 1,300 characters long and can include text, images, or videos. On the other hand, a LinkedIn article is a longer-form piece of content that you publish on your LinkedIn profile. It can include more in-depth information, images, videos, and any other media.

Answer: The choice between a LinkedIn post and an article depends on your goals and the type of content you want to share. If you have a quick update, opinion, or announcement, a LinkedIn post is more suitable. However, if you want to showcase thought leadership, share industry insights, or provide detailed information on a topic, a LinkedIn article is a better option.

Answer: Generally, LinkedIn articles have the potential to receive more visibility compared to posts. Articles are featured on your LinkedIn profile and can be discovered through LinkedIn's Pulse platform, which recommends articles to users based on their interests and connections. Posts, on the other hand, mainly appear on the newsfeeds of your connections. However, the actual visibility depends on various factors, including engagement, relevancy, and LinkedIn's algorithm.

Answer: Yes, you can repurpose your LinkedIn post into an article or vice versa. If you have a post that received a good response and you want to provide more detailed information, you can expand it into an article. Similarly, if you have an article that covers various topics, you can extract key points and create separate LinkedIn posts to promote the article or share specific insights.

Answer: Yes, you can share an article as a post on LinkedIn. When you publish an article on LinkedIn, you have the option to also share it as a post to your network. This allows you to reach a wider audience and drive more engagement for the article. Sharing an article as a post can help attract attention, spark discussions, and encourage readers to click and read the full article.